Faculty of Tourism and Hospitality Ohrid is organizer of the XVII International Scientific Conference on Service sector that will be held in Ohrid on 26-27 of September, 2024. INSCOSES is a premier gathering that aims to foster innovation, collaboration, and knowledge exchange within the dynamic realm of the service industry. This conference provides a platform for global researchers, academics, and industry professionals to share cutting-edge insights, showcase innovative ideas, and address real-world challenges faced by the service sector. With a focus on interdisciplinary collaboration, networking, and the dissemination of practical solutions, INSCOSES plays a pivotal role in advancing the frontiers of service-related research. By encouraging the exchange of ideas and facilitating connections among diverse stakeholders, INSCOSES contributes to the continuous evolution and improvement of services on a global scale.