Rob Davidson, PhD, Prof. 

Dr Rob Davidson is the Managing Director of MICE Knowledge, a London-based consultancy specialising in research, education and training services for the meetings and events industry.
His main areas of expertise are conferences and incentive travel, and he has written seven books on these themes, including his latest publication,
Business Events (
He has carried out research projects for a number of major organizations including the Poland Convention Bureau, the Ireland National Tourism Development Authority, and the Society for Incentive Travel Excellence. His most recent research publication is a report on ‘The Impacts of the Pandemic on Convention Bureaus in Europe’.
He is regularly invited to speak at international conferences on themes linked to business events, in particular to present the results of his ongoing research into conference industry trends. Rob also teaches as a Visiting Professor in three European universities, where he educates and inspires Events Management and Tourism Management students every year.
In 2015, he was awarded a Doctorate from the University of Greenwich for his thesis, entitled ‘Technological and Demographic Factors as Agents of Change in the Development of Business
In 2016, he won the Best Conference Speaker award at the Global Event Awards.
In 2017, he was awarded the Lifetime Achievement Award at the IBTM WORLD exhibition in Barcelona.